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Advertise with Grand Rapids Magazine!
Grand Rapids is a vibrant community
of young, active adults reliant on the resourceful
information and editorial content found in every monthly
issue of Grand Rapids Magazine
. . . the city's Life With Style magazine.
Sales and Marketing Management's 2005
annual Survey of Buying Power revealed that there
are $9.85 billion in metropolitan area retail sales.
Grand Rapids Magazine's 48,000 monthly readers
represent roughly 20% of this purchasing power.
How
so? Because the average household income of our readers
is $128,800* and 70% of area retail sales are attributed
to residents with annual HH incomes of $50,000+.
Grand Rapids
Magazine readers account for $2.678 billion
in area sales, reason enough to advertise every
month
in Grand Rapids Magazine.
* MRI, September 2005
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 Grand
Rapids Magazine Editorial Calendar 2008
In addition to the monthly editorial focus
and supplemental publications, each issue of Grand Rapids
Magazine
includes these life with style complements:
Life & Style
The ingredients for Life & Style vary from month to
month, but the recipe always calls for luxurious goods,
fascinating facts, healthful tidbits and insider knowledge.
Our fashion pages capture the trends of the time; our
outdoor series is a Michigan escape.
Design
This section recognizes River City's legacy of a rich design
community - and the current expertise that allows readers
to be on the cutting edge of design movements in architecture,
landscaping, furnishings, decorating and more.
City Guide
Consider this section a monthly guide to the city. It features
Grand Rapids' most comprehensive entertainment calendar
(music, art, film, museums and attractions, lectures and
workshops, special events, and kidstuff) and profiles individuals
in the area's art and music scenes. After the cultural fix,
this guide leads readers to culinary delights, including
honest restaurant reviews and listings, chef profiles and
gourmet recipes.
Advertising in The Restaurant Guide
Grand Rapids Magazine is the leading authority
on where to dine in Grand Rapids. Nothing makes that point
more vivid than our annual Restaurant Guide — the
most authoritative and appetizing guide to area restaurants
and eateries.
Circulation is 25,000 with 18,000
copies inserted in the popular February issue of Grand
Rapids
Magazine. Remaining copies go to area restaurants, hotels and
trade shows. The Restaurant Guide is printed on weighty,
70# satin finish four-color paper for a vibrant presentation.
Call 616-459-4545 for 2008 Restaurant Guide Rates.
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January
Feature: Annual Best of Grand Rapids
Life & Style: Finding your fit, from boot
camp to yoga
Taste: The Dining List — Haute Cuisine
Sales: GR HOME — Today’s Kitchen
Design Home ’08
Home of the Month
Shop Around
Reservations & Materials due: November 13, 2007
On Newsstands: December 30, 2007
February
Feature: GRM 2007 Dining Award Nominees
Life & Style: Up Dates, speed dating or
just lunch
Taste: The Dining List — Casual Dining
Sales: Professional Profiles
GR HOME — Bathrooms
Design Home ’08
Home of the Month
Shop Around
Reservations & Materials due: December 18, 2007
On Newsstands: January 29, 2008
March
Feature: 28th Annual GRM Dining Awards
Life & Style: Upgrade on Men’s shoes
Taste: The Dining List — All categories
Sales: GR HOME — Landscape Design
Design Home ’08
Home of the Month
Shop Around
Reservations & Materials due: January
15, 2008
On Newsstands: February 26, 2008
April
Feature: GR Goes Green
Life & Style: Green Style
Taste: The Dining List — Fine Dining
Sales: GR Home — Outdoor Kitchens
Design Home ’08
Home of the Month
Shop Around
Reservations & Materials due: February 12, 2008
On Newsstands: March 25, 2008
May
Feature: Health Care: A Medical Mecca
Life & Style: T-Shirts gone wild
Taste: The Dining List — Ethnic — Central/South
American, Mexican
Sales: Medical Professional Profiles
GR HOME — Getaway Spaces
Design Home ’08
Home of the Month
Mother’s Day Gift Guide
Shop Around
Reservations & Materials due: March 18, 2008
On Newsstands: April 29, 2008
June
Feature: Downtown Living
Life & Style: Downtown Style
Taste: The Dining List — Seafood
Sales: EVENT Parade of Downtown Living —
June 20 ,21, & 22
Professional Profiles
GR HOME — Little Things That Add Value
Design Home ’08
Home of the Month
Father’s Day Gift Guide
Shop Around
Reservations & Materials due: April 15, 2008
On Newsstands: May 27, 2008 |
July
Annual City Guide
Feature: Boat stories
Taste: The Dining Guide — All categories
Sales: GR HOME — Flooring Options
Design Home ’08
Home of the Month
Shop Around
Reservations & Materials due: May 13, 2008
On Newsstands: June 24, 2008
August
Feature: Education: GR’s Academic Cluster
MSU’s Medical School Move
Life & Style: Tunnels of color, where to find
fall’s glory
Taste: The Dining List — Ethnic—European
Sales: College & University Profiles
GR HOME — Garages
Design Home ’08
Home of the Month
Shop Around
Reservations & Materials due: June 17, 2008
On Newsstands: July 29, 2008
September
Feature: 2008 — 09 Arts Preview
Life & Style: What to wear to the charity
ball.
Taste: The Dining List — Mug & a Meal (pubs
and breweries)
Sales: GR HOME — Making Room for Art
Design Home ’08 Home of the Month
2008 – 2009 Restaurant Guide Supplement
Shop Around
Reservations & Materials due: July 15, 2008
On Newsstands: August 26, 2008
October
Feature: Grand Rapids Magazine Medical Hall of Fame
Life & Style: On the Web, a look at the
locals
Taste: The Dining List — Ethnic — Asian
Sales: Medical Professional Profiles
GR HOME — Porches and Entry Ways
Design Home ’08 Supplement
Home of the Month
Shop Around
Reservations & Materials due: August
19, 2008
On Newsstands: September 30, 2008
November
Feature: A Creative Class 20 Young Leaders
Life & Style: Gallery goodies
Taste: The Dining List — Steakhouses
Sales: GR HOME — Hiring an Architect Professional
Profiles
Holiday Gift Guide
Shop Around
Reservations & Materials due: September 16, 2008
On Newsstands: October 28, 2008
December
Feature: Laurels & Hardlies A Year in Review
Life & Style: Holiday treats
Taste: The Dining List — Coffeehouses
Sales: GR HOME — Color
Home of the Month
Holiday Gift Guide
Shop Around
Reservations & Materials due: October 14, 2008
On Newsstands: November 25, 2008 |
Special Note: In
the event camera-ready materials or proofed materials arrive
after the materials due date, a $75.00 service charge will
be incurred by the advertiser for late changes.
Advertising Rates
Call for pricing at (616) 459-4545
Readership Study
| DEMOGRAPHICS |
|
| Women |
58% |
| Men |
42% |
| Age 35+ |
85% |
| Attended College |
91% |
| Employed as Professional / Management |
60% |
| Own Home |
93% |
| Own Vacation Home |
28% |
| AFFLUENCE |
GRM |
MICHIGAN |
US |
| Average HH Income |
$128,800 |
$63,001 |
|
| Median HH Income |
$ 92,700 |
$44,905 |
$44,684 |
| Average HH Net Worth |
$718,700 |
|
|
| Average HH Value |
$307,800 |
|
|
| Median HH Value |
$239,600 |
$145,177 |
$151,366 |
| TOP 5 READER INTERESTS (in
order) |
| Restaurant Review |
| Taste / City Guide |
| Chef Profile |
| Calendar |
| Design |
| RECREATION / LEiSURE ACTIVITIES
(past 12 months) |
|
| Attended a live theatre, concert,
dance or ballet |
79% |
| Went to a museum |
59% |
| Attended a charitable event |
50% |
| Worked out at
a gym |
40% |
| Subscribers golf |
39% |
| Subscribers cycle |
36% |
| Our subscribers spend their
money on ... |
|
| Beauty Salon / Barber Shop |
96% |
| Dental |
75% |
| Furniture |
59% |
| Home improvements |
59% |
| Dining / Entertainment |
94% |
| Vacations |
74% |
| Cleaning services |
56% |
| Lawn services / Landscaping |
61% |
| Automobiles and Auto Accessories/Service |
46% |
| Financial Planner (Retirement/Investing) |
46% |
| Tax advisor / services |
63% |
| Florist / Gift Shops |
37% |
| COMPARED TO OTHER PRINT MEDIA |
|
| Do not read On-The-Town |
79% |
| Do not read Women’s
Lifestyle |
93% |
| Do not read Lake |
96% |
| Do not read Grand
Rapids’ Cosmopolitan Home |
96% |
ACTIONS TAKEN AS A RESULT
OF READING
GRAND RAPIDS MAGAZINE |
|
| Dined at a specific restaurant |
86% |
| Visited a specific
store |
29% |
| Saved an entire article |
40% |
| Made dining reservations |
33% |
All cover rates include color and are based
on furnished removable digital media with file information,
fonts and proofs included, meeting our printing requirements.
No reduction for fewer colors.
All other rates are based on furnished removable
digital media with file information, fonts and proofs included,
meeting our printing requirements. No reduction for fewer
colors.
Special Positions
Regular rates plus 15%, as available. No extra charge on
bleed ads (Full Page units only). Gatefolds and inserts
available. Call for prices.
Late Charge
A late charge of $75.00 will be assessed to the advertiser
if camera-ready materials are not provided on deadline.
Mechanical Requirements
Page trim size is 8 3/8" (50 picas) wide x 10 7/8" (65 picas)
deep.
For safety, keep live matter at least 5/16" from all edges.
| SIZE |
WIDTH |
HEIGHT |
| 2-Page Spread |
|
|
| Standard |
15 3/8" (15.375) |
9 7/8" (9.875) |
| Bleed** |
16 3/4" (16.75) |
10 7/8" (10.875) |
| Full Page |
|
|
| Standard |
7 1/8" (7.125) |
9 7/8" (9.875) |
| Bleed** |
8 3/8" (8.375) |
10 7/8" (10.875) |
| 2/3 Page |
|
|
| |
4 11/16" (4.6875) |
9 7/8" (9.875) |
| 1/2 Page |
|
|
| Horizontal |
7 1/8" (7.125) |
4 7/8" (4.875) |
| Vertical |
4 11/16" (4.6875) |
7 3/8" (7.375) |
| 1/3 Page |
|
|
| Horizontal |
4 11/16" (4.6875) |
4 7/8" (4.875) |
| Vertical |
2 1/4" (2.25) |
9 7/8" (9.875) |
| 1/6 Page |
|
|
| Horizontal |
4 11/16" (4.6875) |
2 3/8" (2.375) |
| Vertical |
2 1/4" (2.25) |
4 7/8" (4.875) |
**Add 1/4" on each side for bleed allowances.
Production Specifications
Printed on 40-60 lb., covers on 60-80 lb. Printed
by web offset. Perfect binding. Unless otherwise noted.
Screen requirements
150-line for B&W and four-color, 200-line for covers. Compensate
for dot gain. Image resolution should be 300 dpi.
Camera-ready
Computer to plate technology is currently used to produce
the magazine. Negatives supplied will require scanning
into
a digital format for placement into the magazine and
will incur additional charges. It is preferred that
ads be created
in QuarkXpress and supplied on removable digital media
with file information, fonts, all supporting elements
and composite
proof required. We recommend using the collect for output
function standard on most programs. Please see your
sales
consultant for the most up-to-date information.
Separated hard copy is required for all four-color
ads along with a composite color proof. There are no additional
charges for placing electronic ads, but color ads MUST
have a current color proof, such as a Rainbow or Iris
digital
proof. If furnishing color copies or low end digital proofs,
color cannot be guaranteed. Materials furnished other
than
specified above are subject to production charges.
Color advertisers
If you are trying to match a specific color please provide
a sample. Bear in mind that Pantone® colors do not always
convert well to process. Color ads MUST have a current color
proof, such as a Rainbow or Iris digital proof. If furnishing
color copies or low-end digital proofs color cannot be guaranteed.
Proofs
Clients/Agencies requiring proofs must submit complete
ad materials prior to proper closing date. Proofs sent
to Clients/Agencies
must be returned to publisher within 24 hours of receipt,
with all corrections clearly noted on proof and with
client
signature.
Software
QuarkXpress 6.1
Photoshop CS
Illustrator CS
InDesign CS
Freehand MX
Electronic File Transfer
Electronic ads can be e-mailed to the following address:
production@geminipub.com
. Please include the advertiser name, the publication
name and date, and your sales representative's name.
Other Requirements
The name and phone number of a contact person should be
included on all materials in the event that we have questions.
Additional Information
Scott Sommerfeld
Design & Production Manager
ssommerfeld@geminipub.com
Phone (616) 459-4545
Fax (616) 459-4800
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